2019 EDSIG Proceedings - Abstract Presentation

From Data Preparation to Visual Exploration and Insight Generation: A Data Analytics Case

Rachida Parks
Quinnipiac University

Abstract
Business leaders around the world are using data analytics to create business value by processing the massive amount of organizational data generated daily. Nowadays, students are expected to achieve a mastery of data-driven decision-making, using analytical skills, before entering the workforce. However, it is often difficult to provide students with real datasets and real analytical cases for practice in the classroom.

This case aims to provide students with a unique real-world dataset using an international analytics competition (AIS Analytics Challenge). Providing students with an opportunity to use such data will deepen and systemize their understanding of applied data analytics and thus prepare them better for jobs in big data and analytics.
The case learning objectives include the following: (1) apply data analytics software, (2) evaluate how data analytics can be used to answer important business questions, and (3) develop critical skills related to data analysis. A set of deliverables have been developed to align with the case learning objectives. This case can be implemented in an introductory course in analytics, as well as intermediate and more advance level courses.

Recommended Citation: )Parks, R., (2019). From Data Preparation to Visual Exploration and Insight Generation: A Data Analytics Case Proceedings of the EDSIG Conference, (2019) n.5012, Cleveland, Ohio